“Bring out the FrostShots!!” yelled a friend of mine……”Nah, their not frozen” I replied…..”JUST BRING THEM OUT!” this was at 9 pm at a small gathering a friend of mine held at his house, we had 20 people 100 Frostshots and 1L of Aguardiente (colombias traditional spirit) ………Fast forward 3 hours =---à>> is it now past midnight and I look around and see twenty glasses full of Ice and FrostShot. The FrostShot phenomenon has begun, I realized that if people don’t have the time to freeze the product they consume it over ICE…..It became a game, what flavors to mix, the color changes when the FrostShot hit the ice, people sharing mixes, Cherry Lime. Passion Pineapple, etc... People all around sharing drinks and then taking it to the extreme by actually mixing is with Aguardiente, this drink became known as “The Challenger” because it was going to take you to the moon, as the night progressed they began calling it “The Apollo 13” because you were a disaster after you drank it…..3 am rolled by and their was FrostShot everywhere, just one thing,,,,they were all empty, sitting ½ full was the Aguardiente bottle… Could FrostShot actually compete against titans, the first head to head experiment had proven to be very promising.
I love my product, I believe in my product, I live for my product, but the product I envisioned was a frozen shot, this is what the major appeal of FrostShot is, it a frozen liquor shot. With that said, I could not be happier with the evolution the product is taking. It broadens our market so much more, FrostShot is proving to be not only a novel appeal in a specific niche market, but it is also sneaking into a much more commercialized spirit market. If consumers like the taste of the product this much then they will find a way to consume it, FrostShot in such an infant state has managed to break the barrier of the Frozen Shot, consumers are enjoying the product chilled, frozen, frapped; in cups, in shots, and in its sleeve. The fact that it is a frozen shot has opened so many doors, but the taste has created an evolution of a product that can be consumed under any and all circumstances.
The Coca-Cola Company mastered this concept by not only selling packaging but also taste, by putting its products in icee machines, coke floats, cans, bottles, Pet Liters and the ever so popular dispenser, Coke had broaden its market to every environment. Consumers are buying the brand, the taste and the enjoyment they get when consuming the product.
With the FrostShot phenomenom the same is happening, so next time you tear open a FrostShot enjoy it Frozen…..or chilled…..
