2009 really does add it up to two 1 JUANS..

2009 Achievements of a Frost Group Brand

As 2009 comes to a close I cant help but to look back and see all the achievements the World Frost team has accpmplished this year. As a beginning with a growing beverage company to the evolution of a true FrostShot Team. It was great year, a year of growing, learning, overcoming obstacles, and eventually learning how to move on to find greener pastures.. In 2009 I never stopped learning how to be better businessman and human being, the individuals I met this year carved and continue to carve the road to my future.
It was a year of ups and downs, a year of sales and acquisitions a year of love/Hate relationships.
When Bev-Co was purchased in January 2008 noone could imagine it would grow into the distribution powerhouse we turned it into. 24 month later we look back and see all the we conquered, the friendships that will last a life time and the business contacts that were acquired, which you can never put a price on.
Through Bev-Co we learned distribution and point of sale knowledge, we learned how to introduce and market a new brand into the already saturated beverage market. No matter how big the brand was, the same methods were used. RedBull launched there Rebull Cola in the same way Redux Beverages launched the ever popular energy drink “Cocaine.” Everyday at Bev-Co was an experience working side by side to huge Beverage houses and applying their methods along to our brand.
In the first quarter of FrostShot, we prepped, we studied our markets, learned Laws and Regulation and built a team, that would make the brand bigger than any new emerging brand the market had ever seen. The brand had a past, had a buzz, but nothing to what the world was about to see in its official launch in Las Vegas.
Las Vegas came, Canada Went. We launched in Alberta Canada in the second half of 2009, automatically it was a huge success. Our Distributor Spyder Beverages had launched us in 240 stores, where the product could not stay on the shelves. The question now became should we continue to conquer N. America or should we cross the pond and see what opportunities lie in Europe.
June 2009, spending my birthday in London paid off and it paid off big, we signed Ultimate Brands to distribute FrostShot in the U.K. This is also where we signed our first European Rep, he would be based in Holland but would represent us in Europe. Our first Brand Ambassador.
Coming back to the U.S we wanted to realign our strategy and see which markets we would launch next. Would a strategic partnership in the U.S be right move? It seemed like we were becoming an international company just by the demand of our consumer, we had no choice but to continue exploring the international market and sign a partnership that would prove extremely beneficial not only in terms of business but also in terms of the knowledge that we acquired from our new partners. We began to prep a launch in 2010 with our new U.S group, they being the experts they were in their field would handle logistics and marketing in the U.S. with us backing them and supporting the brand nationally.
While our wine partners continued to labor with label regulations and market studies, World Frosts continued to open international market. FrostShot signed an exclusive agreement with what is now Ownhold invst. our South African Partners. Ownhold plans a launch at the 2010 FIFA World Cup, our incredible brand on the world stage in Cape Town. Not only were we in another country but also another Continent.
Mexico a market that we had coveted so much had also been signed by a group led by U.S investors aggressively investing in the Mexican Market. A planned Mexico City, Baja Peninsula, Cancun Roll out in the works for 2010.
Late 2009, World Frost signed a group from Slovenia to have FrostShot in the small yet infuential Eastern European Country. The market has been studied and a planned launch is inevitable for early 2010.
With a vast number of countries under the FrosT umbrella the brand continues to gain power. Colombia, Costa Rica, Barbados, St. Vincent, St. Lucia, Dominica, Grenada, Trinidad & Tobago, Guyana, Bahamas and Jamaica, are all inline to launch in the early months of 2010.
Having the Brand in 20 countries by end of 2010 is our ultimate goal. Manufacturing , Launching, distributing, marketing, delivering, those are only a few things we do in a day, building a brand is our ultimate goal, and it’s a goal that every day in 2009 we came closer to reaching. To all of our FrostShot Teams world wide, and future FrostShot team members, THANK YOU, it was a great year…..Let’s surpass all of our goals and expectations in 2010, and make it another year to remember…..

Yours truly,

JFE